Home » News » Marketing » Estate agents hear about new pricing deal with Rightmove and Zoopla, but where was OTM?

Estate agents hear about new pricing deal with Rightmove and Zoopla, but where was OTM?

OnTheMarket remains tight-lipped about why it didn't join its two competitors to pitch the portal's wares at some 400 estate agents at the Guild conference yesterday in London.

Nigel Lewis

Guild of Property Professionals OTM

The 400 or so member agents of the Guild of Property Professionals attending its busy annual conference in London yesterday had plenty to talk about.

This included an exclusive deal that the Guild had struck with Reapit, a new iBuyer initiative and also a agreement with the main portals to enable Guild members to access better deals with them, which CEO Iain McKenzie and his team had negotiated during multiple meetings.

Rightmove and Zoopla were given 15 minutes to pitch to the 400 or so agents gathered at the Queen II conference centre off Parliament Square, but curiously OnTheMarket chose not to attend. Rightmove put its Commercial Director Stuart Whittall on the stage while Zoopla had its CEO, Charlie Bryant, doing his bit.

The Negotiator was approached by several agents at the event wondering why the ‘third portal’ had elected to miss out on the opportunity to persuade so many agents to sign up.

Following the conference, The Negotiator contacted OTM to find out why, but at the time of writing it has chosen not to comment.

Ian McKenzie image“We can’t tell our agents which portal to choose, but we asked our members for the mandate to talk to Zoopla, Rightmove and OTM to which they said yes, and so each portal is going to present to its members, independently, their stance and their offerings,” Iain McKenzie (left) told The Negotiator.

“OTM were invited and we’ve got a good relationship with [its CEO] Ian [Springett], but they decided it wasn’t for them.”

Read more about the Guild.

Visit the Guild website.

February 13, 2020

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