After several months of calm the online battle between Purplebricks and allAgents has broken out again after a Facebook user’s comments about the site prompted unkind words from one of the hybrid agent’s area managers.
He said on the social media platform: “Over 40,000 positive reviews on trustpilot.co.uk, verified users of Purplebricks. allAgents is an unregulated site where anyone and everyone (including the competition) can post untrue reviews.”
The comments were in response to a post on Facebook, it would appear from one of their local former customers, who after using its services had posted: “Don’t. Awful. Take your money sell (sic) or no sale and then you’ll never hear from them. I’ve just removed my property with them. www.allagents.co.uk/purplebricks.”
allAgents says it wants an “independent audit” of all Trustpilot and allAgents reviews of Purplebricks to settle the matter for good.
“Enough is enough. First Purplebricks’ lawyers send us threatening letters, now their own staff are trolling Facebook users to spread misinformation about us,” says allAgents’ Martin McKenzie.
“All of our Purplebricks reviews – both positive and negative – are verified. I’m not convinced Trustpilot can say the same.
“What’s needed is an independent audit of both our reviews and Trustpilot’s. We’re very happy to allow that, the question is, are they? With such a wide disparity in ratings, it’s time consumers knew which review website they’re able to really trust.”
This most recent spat between the two organisations, which this time was not directly between the two company’s senior management, is the first for several months.
But in March allAgents won an Advertising Standards Authority (ASA) adjudication after an unidentified member of the public complained to the watchdog that allAgents could not advertise itself as ‘independent’ because the reviews site had, in the past, prompted the public to give Purplebricks negative reviews.
But allAgents was successful in proving to the ASA that it solicits both negative and positive reviews of all the agents who are listed on its site.
In February allAgents also asked all reviewers to prove they had been customers of Purplebricks before posting.
At the moment all reviews on the first page of the www.allagents.co.uk/purplebricks/ page are ‘one star’ bar one, which is a two-star review.