GUEST BLOG: How to win an agency award

Are you aware that your business could be winning more agency awards? Imagine scooping up a stack of awards, gaining a wealth of free publicity and PR—making marketing and sales far easier, all while showcasing your excellence to the world. Sounds great, right? Yet, there’s a catch: you’ve got to be ‘in it to win it’. So, what’s holding you back?

Before you ponder that question, let me explain why I’m confident you could be winning awards. As the founder of August Awards and author of the best-selling book ‘WIN!’, I’ve learned two critical things about award success:

1. Talent alone rarely wins—much like in sport, other factors come into play.
2. If you don’t win, someone else will—it’s as simple as that.

And here’s a bonus for you: action always beats overthinking. The reality is, thousands of awards programmes open for entries every year. They’re an underutilised tool that can deliver more ROI than traditional marketing channels like paid advertising or organic social media.

Why agency awards are the ultimate marketing tool

Awards act like attention magnets. They attract everyone you want to impress because nothing is more powerful than third-party endorsement. Yet, only a small percentage of businesses enter awards. Why? They’re undervalued, under-leveraged, and under-priced.

Not entering awards is like having the ball at your feet, an open goal in front of you, and choosing to pass back to your goalkeeper. If you’re not entering awards frequently, you’re almost certainly leaving opportunities—and money—on the table.

Not entering awards is like having the ball at your feet, an open goal in front of you, and choosing to pass back to your goalkeeper.”

Winning awards isn’t just about the shiny trophy. It’s about building credibility, boosting employee morale, and attracting new customers. In fact, award-winning businesses experience up to 80% more motivation from employees, which translates to higher productivity and ultimately higher sales.

Studies also show that businesses see a:

– 63% increase in revenue

– 77% higher sales over five years

– 65% are more profitable

Agency awards create trust. In today’s digital world, consumers and businesses alike are looking for indicators of credibility. Awards serve as a stamp of approval that can be more influential than online reviews.

How to win at winning awards

I want to help you change this. I want to show you a simple process for entering (and winning) more awards without eating up your time or budget. That’s why I’m hosting a free online workshop to unpack the ‘win formula’ we’ve used to help our clients secure awards across various sectors.

Join me live to discover EXACTLY how to:

– Understand what judges are really looking for.

– Build a culture of success and recognition within your organisation.

‘HOW TO WIN’: Crack the Code for Winning Awards is taking place on Wednesday 4th September at 1pm to 2pm.

Click here to register now and start your journey to becoming an award-winning estate or letting agency business! And don’t forget to submit your entries to The Negotiator Awards here.