Countrywide-owned upmarket estate agency Hamptons International has this morning revealed a complete re-launch of its brand including a new logo and tagline, the first refresh the company has tackled for two decades.
The new look is being rolled out across its 90 branches from 7th December onwards including its for sale/to let boards, website, social media and window cards.
Hamptons International is the first major national estate agency to overhaul its image since Jackson-Stops took a radical new direction in 2017, and Hamptons new look will include both its UK and substantial operations.
The refresh has been carried out by award-winning branding agency I-AM, which has also worked for Strutt & Parker, Keatons and Douglas & Gordon, and includes a new strapline; ‘The Home Experts’.
“This is an exciting and pivotal moment in the life-span of Hamptons,” says Lesley Cairns, Managing Director at Hamptons.
“Last year we celebrated our 150th birthday – it was a year of celebration, but also reflection and an opportunity to consider our impact over the next 150 years.
“Contemporary in design, the new look reflects the business today while adhering to the core values that set us and our customers apart when we first opened our doors in 1869.
“We’re thrilled with the results and so proud of our new clothes.”
Pete Champion, I-AM’s Creative Strategy Director: “At I-AM we were inspired by the discovery of a truth to be told – a story of service provided daily by Hamptons that genuinely enriches lives, in a sector often negatively perceived.