Adam Day, the founder of online estate agency Hatched.co.uk has joined easyProperty.com as its Head of Operations, just 15 months after Hatched was bought by Connells.
On his Linkedin profile Adam lists himself as “taking a break” in between leaving Hatched earlier this month and joining easyProperty, although in December last year Adam was on a recruitment for more Hatched agents, saying it was an “exciting time to join our business as we continue to build on the successes of previous years”.
Adam (pictured, right) has joined easyProperty to set up the systems and procedures that will transform the website from an exclusively consumer-facing operation into the geographically licensed B2B offering that easyProperty CEO Jon Cooke describes as “the convergence of high street agency with online sales and lettings”.
And Adam has his work cut out – easyProperty expects to relaunch in September this year.
£60m deal with GPEA
Adam’s arrival at easyProperty follows the £60m deal between the Guild of Professional Estate Agents and easyProperty to merge earlier this month and that 270-plus GPEA members have signed up so far to be easyProperty licensees out of a potential pool of 800.
In return for a fee, easyProperty is licensing its brand and technology to independent agents who are either GPEA or Fine & Country members
“I’ve known Adam for a number of years and, like me, he has worked in a traditional agency so understands the best of both worlds,” says Jon Cooke, easyProperty CEO (pictured left).
Adam brings his vast experience and knowledge of the online sales and lettings processes to easyProperty, which, in conjunction with our licensees, is a real asset to our future growth.”
Before setting up Hatched in 2006 Adam worked at 25-branch Hertfordshire franchised agent Country Properties, which was bought by Hunters in 2015.
Jon Cooke co-founded Intercounty Estate Agents before joining LSL as Head of Agency M&A and also being a long-standing Executive Director of the Guild of Property Professionals, as GPEA was formerly known.
“I’m delighted to be joining easyProperty on the eve of its new business proposition,” says Adam.
“I cut my teeth in the estate agency world as an independent professional so I have an in-depth appreciation of licensee’s day-to-day operations.
“As Head of Operations, I am looking forward to delivering systems and procedures that will benefit both our licensees as well as the consumer.”