A traditional cold-start agency can attain profit within two years, so why has only a handful of online agencies done it many years after starting up?

eXP Realty has also announced that it has bagged Mark Bentley as both a consultant to the fledgling business and also one of its local representatives.

David Brierley, who is founder of property consultancy Evolve which bought the hybrid agency in July, explains how its new structure will work.

Dawn Griffin had been a key account manager at Rightmove before joining the outsourced services supplier Evolve Partnership, which in July bought Easyproperty.com

Rob Ellice is no longer a director at Eprop Services Ltd which since 2017 has been the holding company for both the Guild and easyProperty.

Marketing spend and headcount at online agency have been reduced and the company is now profitable but its model remains 'uneconomic' directors warn.

Adam Day claims he has found the 'future of UK estate agency' and has launched exp Realty in the UK after attending company conference in US.

Is Tosca's bid to take over easyProperty a gamble too far? And what does it mean for the shareholders of eProp Services and the members of the Guild and Fine & Country?