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High street agents regaining ground from Purplebricks, report claims

Figures from The Advisory based on Zoopla data reveal the extent of Purplebricks' dominance of hybrid sector, but traditional agents are fighting back.

Nigel Lewis

The huge gap between Purplebricks and its main hybrid and online competitors has been revealed by new research following the demise of its main rivals Emoov and Tepilo.

Independent consumer advice group The Advisory has used data from portals Rightmove and Zoopla to show that Purplebricks now has a 69.4% share of the sector, with Yopa in second place at 10.9%.

The Advisory’s fortnightly research reveals that over the past two weeks Purplebricks listed 2,843 properties, while nearest surviving rival Yopa listed 450, House Simple 411, Doorsteps 153 and House Network 78.

But the research also shows that traditional, high street-based agents worried that hybrid and online agents are gaining ground can relax a little.

Traditional firms increased their listings by 8% over the past two weeks, adding 85,469 new properties to the market.

The figures support other recent analysis of the sales sector that has suggested that hybrid and online agents may have reached a plateau of popularity with vendors.

“Proportionally, Purplebricks has increased new instructions at a lesser rate than the mainstream estate agency sector, and their overall market share of the sector has dropped slightly,” says The Advisory founder Gavin Brazg (left).

His company’s data shows that Purplebricks peaked at 4,647 new listings per fortnight in late September 2018 before dropping to 3,274 in mid-November.

The other hybrid/online agents in The Advisory’s ‘top ten’ including 99homes, OpenHouseEstateAgent, sellmyhome, settled and esale, which has pushed easyproperty into 11th place.

February 7, 2019

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