The number of feeds being cut to Rightmove are at their highest ‘in living memory’ a leading industry consultant has claimed, indicating unhappiness among agents has reached unprecedented levels.
But Iain White, who is a consultant to dozens of estate agents across the UK and who until 2014 worked at Countrywide at a senior level, says the number of agents pulling the plug on Rightmove remains relatively low compared to its total agent database.
White also says that the campaigns – four of which recently joined forces to unite behind a common purpose – have yet to truly set out their stall and that this is causing problems.
“I don’t think the campaigns have yet truly said what they stand for including whether it’s saying ‘leave Rightmove’ or just ‘stay at a certain price’ or ‘leave after the discount period’,” he says.
“It is these types of question marks which have held some agents back from joining these campaigns.
“There are agents who plan to leave Rightmove who haven’t joined these campaigns, and others who have joined, but have no intention of quitting the portal.”
White says the campaigns, and in particular the most high profile, Say No To Rightmove, must make it clear whether they are asking agents to leave Rightmove if a lower price cannot be negotiated.
“If that is the case then fine, but tell us what that price is and when the trigger to leave will be,” he adds.
Asked what he would do, White said: “I would make it obvious what the campaign stood for and, if everyone agreed, I would say we’re all coming off Rightmove and you need to give our notice by this date. Are you with us, Yes or No”.
The Negotiator put Iain White’s point to London agent Murray Lee, who is one of the four key agents leading attempts to persuade more agent to take on Rightmove.
“I’ve said from the beginning if they don’t give us more courtesy in their dealings with the agents and reduce their fees to a much more realistic level In line with the 75% now [being charge] then I will serve my notice,” says Murray
“I’ve told Iain this, as have the leaders of the other three campaigns, and that’s been my stance all along.”