Many business leaders and large agency groupings have been shown the platform and say it is well funded and will take on the portals.

Covid and its subsequent 75% fees discount has hit the portal hard, but it's still delivering tasty profits to its investors despite the troubled times.

Murray Lee and Paul Davies are leading by example and have recently signed up to use the challenger portal as they urge other agents to look at Rightmove alternatives.

The portal's 75% fees cut for agents ends in just over two months' time but agents have only a small window in which to give the portal notice.

Iain White says that until campaigning groups such as Say No To Rightmove have a simple, unifying message for agents to focus on, Rightmove will win once more.

The Say No To Rightmove campaign, which is leading a group including three other organisations, says a further 7% are waiting for their contracts to end.

Rob Sargent of estate agency The Acorn Group submits himself to hard questioning over his motivations to set up and fund a campaign to persuade Rightmove to change its business and pricing.