Countrywide recently announced that the Faron Sutaria brand would be disappearing and its remaining branches rebranded as John D Wood & Co. But the change of name has been “celebrated” in an unusual way.
Every day this week and into next week staff from the re-branded central London branches are to give away nearly 2,000 cups of coffee to bleary-eyed commuters.
The on-the-go coffee give-away is taking place during the morning rush hour near five branches; Notting Hill Gate, South Kensington, Fulham Broadway, Earls Court and Sloane Square.
The coffee will be supplied by the kind of mobile vans familiar to city dwellers these days, which were hired from and staffed by London-based coffee firm Café Santiago.
Today’s activity was on Earls Court Road at which members of the local John D Wood branch were present including (from L to R) Lisa Cavanagh-Smith (Senior Lettings Manager), Samiye Mahmoud (Office Manager) and Jiselle Jessop (Senior Lettings Operations Coordinator), Jessica Wright (Associate), William Miles ( Sales Negotiator) as pictured, above.
The campaign kicked off on Monday in Sloane Square and then moved to Fulham Broadway on Tuesday (see picture below) and each morning 250 cups of coffee are being given away which a John D Wood spokesperson said would be a chance for “our agents to talk to the local community and engage with commuters on their way to work in the morning”.
The idea was a team effort from John D Wood’s marketing team and directors and was to “celebrate and talk about the merger of Faron Sutaria into John D Wood & Co. Each of these give-aways is in an area where a newly re-branded John D Wood & Co”.
John D Wood said they will be repeating the exercise, which they first tried out last year.