Knight Frank has launched its first ever radio ad on national airwaves featuring Downton Abbey actor Hugh Bonneville to promote its ongoing ‘partners in property’ initiative.
The ad, which makes the point that the sweetest sound of all is hearing the phrase ‘we’ve exchanged’, ranking it above the sounds of a nightingale and, naturally, pointing out Knight Frank’s success achieve it, directing listeners to its website.
Bonneville hits all the right notes with Knight Frank’s target upmarket vendor and buyer customers, largely due to his appearance in Downton Abbey but also his cut-glass accent.
He has also been entrusted with delivering the company’s new strapline and company philosophy, which is: “Today, it’s not an estate agent you need. It’s a partner in property”.
Tim Hyatt, Head of Residential at Knight Frank (left) says: “Through our ‘partners in property’ campaign we have found a way of expressing the benefits of our partnership constitution.
“It not only resonates internally amongst our people, but with all our markets and clients around the world.
“Our campaign has grown into much more than just an advert, it now represents our business’s philosophy. It is a promise to every client.
“As we look to the future, I believe this philosophy will stay at the heart of the firm for many more years to come.”
Bonneville has some previous form with estate agents. In 2015 he joined Winkworth to help raise funds to refurbish a property in Oxfordshire featured in Downtown Abbey.
The Knight Frank ad will appear on across Classic FM and also within premium podcasts on The Economist, Financial Times and The Guardian websites during October and November.