Three out of five homes not selling, reports Zoopla
Setting the right asking price has never mattered more if sellers want to move this year, warns portal.

Higher mortgage rates and political uncertainty mean three out of five homes for sale since January are yet to find a buyer, says Zoopla.
The property portal’s latest data shows sales agreed in the past four weeks were 7% lower than a year ago, while buyer demand fell by 15% year-on-year as affordability pressures reduced the number of active buyers.
The slowdown has been most pronounced in Wales, where sales agreed were down 12%, followed by the East Midlands at 11%.
The biggest fall in demand occurred in the West Midlands, where it dropped 30% compared to the same period last year.
Zoopla says the rise in mortgage rates to around 5% in April added an average £125 a month to a typical mortgage payment.
Its impact, however, varies significantly across the country, with first-time buyers in London facing an increase of £232 a month compared with £66 in the North East.
For sellers still waiting for an offer, the conversation to have is about price.”

The weaker market is also feeding through to prices. Annual house price inflation has slowed to 1.4%, with the North East and North West recording growth of 3.5%, and London posting a 0.2% fall, its ninth consecutive month of negative annual house price growth.
Richard Donnell, Executive Director of Zoopla, said: “Higher mortgage rates have hit sales and squeezed affordability for home buyers alongside increased political uncertainty.”
He added: “For sellers still waiting for an offer, the conversation to have is about price. Correctly priced homes are selling, while overpriced homes are sitting.”
Industry reacts

Verona Frankish, Chief Executive of Yopa, says: “Today’s figures show that while the housing market hasn’t ground to a halt, buyers are undoubtedly becoming more selective as higher mortgage rates continue to stretch affordability.
“With more homes competing for attention and sales taking longer to agree, sellers need to recognise that pricing correctly from day one is more important than ever. Overpricing in the hope of negotiating later is far more likely to result in a property sitting on the market while better-priced homes secure buyers.
The good news is that demand hasn’t disappeared. Motivated buyers are still moving, particularly where sellers are realistic and supported by accurate local market knowledge. In the current market, the right pricing strategy remains the single biggest factor in achieving a successful sale.”

Tom Bill, Head of UK Residential Research of Knight Frank, says: “A summer of tax speculation could stifle demand in the housing market for the second year running.
“After the seasonal spring bounce this year was cut short by higher mortgage costs arising from the Middle East conflict, it means buyers and sellers may not get a chance to properly catch their breath.
“The uncertainty is not limited to what will be contained in the Budget, but the identity of the Chancellor and the credibility of wider ambitions to reform property tax, many which are based on plans that are unachievable for a number of years.”

Marc von Grundherr, Director of Benham and Reeves, says: “Affordability has become the defining force in today’s market and it’s no coincidence that London is feeling the greatest impact. Higher mortgage costs, coupled with already elevated purchase prices, mean buyers are taking longer to commit and becoming far more discerning.
“The market is still moving, but sellers can no longer rely on yesterday’s pricing and timeline expectations. Those who price sensibly from the outset will continue to attract serious buyers, while those chasing last year’s values risk watching their property linger on the market.
“As for prime markets and higher-end properties, these tend to follow their own market rules, which means good properties, marketed by good agents, will still benefit from steady buyer demand.”

Jeremy Leaf, north London estate agent and a former RICS residential chairman, says: “A combination of too much property on the market across various price ranges, as well as continuing uncertainty about the protracted war in Iran and the subsequent impact on the economy, is proving lethal as far as homebuyer and seller confidence is concerned.
“Sales are taking much longer and it is proving increasingly difficult to generate commitment. However, the overwhelming majority of sales which have been agreed are proceeding, although inevitably more slowly and suffering relatively few price negotiations.
“This is likely to prove the ‘new normal’ at best, looking forward, particularly now that domestic political uncertainty is another factor to consider.”

Nathan Emerson, Chief Executive of Propertymark, says: “Economic and political uncertainty will always influence confidence, but people continue to move because of changing jobs, growing families, retirement and other life events that cannot simply be put on hold indefinitely.
“Property professionals are continuing to see healthy levels of enquiries and viewings, but many buyers are taking longer to commit and are carrying out more research before making an offer. Confidence has softened rather than disappeared, making realistic pricing and expert local advice more important than ever.
“Today’s figures also reinforce that there is no single national housing market. Conditions vary considerably from one area to another, and local agents play a vital role in helping buyers and sellers navigate changing market conditions and keep transactions progressing.“

Chris Hodgkinson, Managing Director of House Buyer Bureau, says: “While market conditions have undoubtedly become more challenging, we’re far from seeing the sort of freeze witnessed after the 2022 mini-budget. Buyers are still active, but they’re taking a far more measured approach and won’t be rushed into paying over the odds.
“For sellers, this means speedy sales are no longer guaranteed on the open market, and will be powerfully influenced by price expectation. Those willing to price competitively are still achieving sales, while those who are determined to get as much as possible for their property are spending longer than usual on the market.”










