A leading 27-branch independent estate agent in the North East is to begin listing its properties via OnTheMarket.
Pattinson says it has signed up to the portal after originally deciding not to join its ranks when the then mutual platform launched in January 2015.
The estate agency says it has reversed this decision after coming to the conclusion that listing with OnTheMarket is “in the best interests of our clients”.
Pattinson was launched in 1977 by Keith Pattinson and still operates out of its original head office in Newcastle-upon-Tyne, expanding since then to employ 200 people.
It has branches in several additional key regional housing markets including in Sunderland, Alnwick, Morpeth, Consett and Whitley Bay and its current MD is Keith’s daughter, Caroline.
OnTheMarket says it has signed a long-term agreement with the estate agency and that Pattinson has agreed to “promote the OnTheMarket.com portal brand with digital and branch-based marketing activity”.
In June OTM said it had millions of unallocated shares ready to distribute to agents who signed up to longer deals.
Pattinson also lists with Rightmove and Zoopla but also operates a significant and eponymous auction business.
“We did not join OnTheMarket.com in its early days but have watched closely and we have been impressed by the momentum building,” says Caroline Pattinson (left).
“The fact that the portal is agent backed also attracts us; the property market moves best when agents co-operate.
“We have had great success working with other estate agents in auctions and working with an agent backed portal makes complete sense to us.”
Ian Springett, Chief Executive Officer of OnTheMarket plc, says: “As a fiercely independent firm with a strong customer service ethos, Pattinson has achieved an enviable market share and reputation in the North East and the firm will undoubtedly strengthen our position in the area with its property listings and positive support for our proposition.”