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Zoopla launches latest bid to persuade agents and vendors to use MMoA

Both the portal and its rival Rightmove are hoping IAMsold's mixture of private treaty and online auctions will become more popular.

Nigel Lewis

modern method of auction

Zoopla has fired the latest salvo in a battle for the hearts and minds of both agents and vendors as it competes with Rightmove to promote the Modern Method of Auction (MMoA).

Both Zoopla and Rightmove says there is growing demand within the housing market for this kind of online auctions offered by Iamsold, which is a hybrid between private treaty sales and traditional auctions.

Listings on Zoopla created by these auctions now total £12 million, the portal says, and agents who sign up to use the Iamsold’s MMoA via the portal will get at 10% reduction in their portal fees.

This is dependent on agents selling at least three properties a year via Iamsold.

Jamie Cooke (pictured), Managing Director at Iamsold, said: “The project teams at Zoopla and Iamsold have formed strong relationships, as we work towards our shared goal of driving consumer awareness around the benefits of the Modern Method of Auction.”

But Rightmove has also been working hard to persuade its agents to embrace the MMoA and, after the ‘exclusive’ element of the deal between Zoopla and Iamsold ended, has been plugging Iamsold hard as well.

Rightmove is developing a new service that will add information about how MMoA works to all agents’ relevant listings including real-time information about the latest online bids on the property added to these listings via an API from Iamsold.

Commenting on the Zoopla deal, Awais Ahmad, CEO at Midlands agency AP Morgan (left), says: “Vendors’ needs have changed since the first lockdown and the market is even more competitive when it comes to winning listings, so offering the MMoA helps us to stand out.”

February 22, 2021

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