New Instagram opportunity for agents

Estate agents can now say goodbye to the limitations of a single link in their Instagram bio or relying on third-party link trees.

Instagram’s latest feature gives the ability to add up to five links in the bio, allowing estate agents to drive more quality traffic to their websites and boost their online presence like never before.

The highly anticipated update was revealed by Mark Zuckerberg himself on his broadcast channel, in response to numerous requests from Instagram users. The feature is available to all accounts, including business and creator accounts, and is easy to set up by accessing the Edit profile, Links, and Add external link options. Links can be arranged in the desired order, giving estate agents full control over the content they want to showcase to their followers.

Ben Sellers, Co-Founder of Starberry, said: “This new feature is an absolute winner for estate agents on Instagram. With up to five links in the bio, estate agents can now showcase their brand, products, and services more effectively, drive more traffic to their websites, and ultimately boost their online presence.

“For example, estate agents can now not only include a link to their primary URL, but to key selling pages, their instant valuation tool, an office page, contact forms, or even upsell mortgage services. The possibilities are endless, and the main benefit is driving more quality traffic to their websites, leading to increased engagement, conversions, and potential new clients.”