Purplebricks has launched its biggest above-the-line advertising blitz since 2016 when it first launched itself nationally to an unsuspecting public, leading with the contentious claim that it is the UK’s No.1 estate agency brand by sales, backed up research by TwentyCI.
That time it used humour to sell it’s ‘good service doesn’t have to be expensive’ message and it has turned once again to comedy this time around, enlisting the services of comedian Mo Gilligan, who is best known as a judge on ITV’s Masked Singer prime-time show.
Gilligan will be the new face of the Purplebricks brand, which kicked off over the weekend during a 60-second spot during Channel 4 show Gogglebox.
The advertising campaign will also promote its recently-launched ‘money back guarantee’, and will drive home the message with thousands of ‘For Sale’ signs turning to ‘Sold’ across the UK.
Ben Carter, Chief Marketing Officer at Purplebricks (pictured), said: “We put more Sold boards on the streets of Britain than any other estate agent brand – and that surprises a lot of people.
“Backed by our biggest investment for several years and fronted by Mo, this campaign is intended to get the nation to see Purplebricks in a different way – and ensure we are front of mind when they are looking to sell their homes.”
The new ‘Let’s Get You Sold’ campaign has been created by SNAP LDN, with the TVC directed by Jim Gilchrist, and produced by Outsider. The campaign includes multiple TVC executions including a 60” feature, and will run alongside national and local radio, and outdoor media activity being managed by Purplebricks’ media agency, Universal McCann.
Watch the ad