Portal war hots up as another agency backs OTM but omits Zoopla

Edward Mellor has adopted a dual portal listing policy consisting of Rightmove and OnTheMarket only.

Jason Tebb OnTheMarket

OTM has signed a listing agreement with Edward Mellor, one of the UK’s largest independent property firms in the North of England, to advertise its UK residential sales and lettings properties.

The Neg reported last month how Leaders Romans Group had selected just two major platforms where it will be listing properties – the other being Rightmove – and Edward Mellor has adopted a similar strategy.


Edward Mellor is headquartered in Stockport and the 15-branch estate agency operates throughout Tameside, Stockport, Cheshire and Greater Manchester.

It offers fully integrated financial services, planning, conveyancing and surveying as well as having property management, development and auction divisions.

Jason Tebb (main picture), President of OTM, says: “I’m delighted Edward Mellor has chosen to commit to OnTheMarket as part of its two-portal strategy.

“The addition of such a strong regional brand further strengthens our presence in the North West as we continue our push for growth across the country.”


And he adds: “It’s an incredibly exciting time for our agents, with the acquisition by CoStar Group accelerating our target of becoming the market leader, bringing industry-leading global expertise and significant financial firepower to help deliver even more value for all our customers.”

Colin Mellor, Edward Mellor
Colin Mellor, Edward Mellor

Colin Mellor, Chief Executive of Edward Mellor, adds: “For us it is now clear that with CoStar’s substantial financial reserves their recent acquisition creates the opportunity for a paradigm shift in the marketing of properties, both for consumers and agents alike.

“We envisage the OnTheMarket Brand now becoming a major influencer in the portal market and we look forward to seeing how our relationship develops.”

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