Belvoir says ‘little agents’ video attracted two million people via social media

As it launches a new video, franchised network claims previous campaign featuring very young negotiators helped pull in millions to its brand.

Belvoir, the UK’s largest high street property franchise, says its recent #littleagents video campaign attracted an extra two million visits to its social media accounts.

The four-minute video, which was watched 1,900 times on YouTube, featured three young children conducting viewings of properties, and included one hilarious scene where the two bespectacled boys (pictured, right) insist ‘kitchen/diner’ is spelt ‘kitchen/dinner’ on their hand-drawn floorplans. The campaign kicked off in March.

Belvoir has launched a follow-up YouTube video following the success of #littleagents, but this time featuring grown-ups, called #MovingMemories.

New video

Rather than go for comedy, Belvoir this time attempts to pull the heart strings of viewers with a two-minute video of short interviews with home people about how they felt about moving up, down and along the property ladder.

This includes a two loved-up and recently-engaged young couples buying their first homes (pictured, left), a mum and dad with two children moving out of a flat into a house and an elderly down-sizing couple.

All of them talk about what they most like about their new homes, and – particularly the two first time buying couples – how jealous their friends are.

The video is in support of a two-week competition Belvoir is launching inviting anyone to submit a video highlighting their happy or sad experiences of moving home.

The winner will receive a hamper of homewares and five runners up each a pack of ‘home moving’ gifts. Details of how to enter will be posted on Belvoir’s Twitter homepage later today.

“We believe that our #MovingMemories video shows how well Belvoir understands what people are feeling when they decide to take the plunge to move to a new home,” says Dorian Gonsalves, CEO of Belvoir.


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