Big Irish property firm make significant acquisition north of border
Sherry FitzGerald Group swooped in on SBR to create the alliance with plans to expand the network across the region through franchising.
One of Ireland’s biggest property and financial services firms has acquired Simon Brien Residential (SBR), one of Northern Ireland’s leading estate agents, for an undisclosed sum.
Sherry FitzGerald Group, Ireland’s largest estate agent, swooped in on SBR to create the alliance with plans to expand the SBR network in new locations across the region through franchising.
NORTHERN IRELAND
SBR sells around 1,250 properties per year across Northern Ireland and will continue to trade under the Simon Brien brand from its four offices in Lisburn Road, East Belfast, Newtownards and Holywood.
Simon Brien remains as Managing Director and the senior management team of Samuel Dickey, Thomas O’Doherty, Karen Wilson, Tiffany Brien, and Mark Leinster will also stay in place alongside 35 professional staff.
Sherry FitzGerald has a legacy spanning over four decades and is the largest estate agency in the republic with over 100 offices and 550 staff. It is also the sole affiliate of Christies International Real Estate on the island.
BRILLIANT OPPORTUNITY
Simon Brien (main picture, right), Founder of SBR, says: “This is a brilliant opportunity for both the staff and clients of our company and one that will bring rapid and positive change to the market here in Northern Ireland.
“Not only will the technology and platforms developed by Sherry FitzGerald assist us with growth but the Group’s strength and reach gives us the opportunity for expansion in Northern Ireland.”
Steven McKenna (main picture, left), Chief Executive of Sherry FitzGerald Group, adds: “This collaboration aligns seamlessly with our collective vision to reshape property and financial services through innovation, and excellence.
“Together with Simon and his team, we aim to establish the foremost estate agency network in Northern Ireland, offering clients a unique experience led by talented professionals, cutting-edge technology, and our trusted brands.”