Lead generation firm signs big new deal with Connells Group

Callwell has signed a new long-term agreement with Connells Group which will see the lead capturing service extended throughout the group’s huge network.

Connells was one of Callwell’s first customers when industry legends Rob Wellstead and Bob Scarff first launched their portal lead handling platform six years ago.

LEAD GENERATION

David Plumtree (main pic), Connells Group Estate Agency Chief Executive, says: “Most of our branches operate in the top three for market share within their locations and we also invest heavily in lead generation to help our branches further grow their market share.

“So, the sheer volume of enquiries that our branches receive every day would swamp most agents. Callwell is a vital part of ensuring that we can deal with our leads in an efficient and effective manner.”

Anthony Glasgow, Chief Operating Officer (Estate Agency), adds: “Delivering market-leading customer service at scale means employing brilliant people, but it also means giving them the very best tech.

“We invest a significant sum in our digital marketing and Callwell helps me be certain that every new enquiry generated will be dealt with exactly as needed.”

ADDITIVE

Bob Scarff, Callwell’s MD, says: “If portal spend is the cost of the fuel to make an estate agency engine run, then for an extra two or three percentage points Callwell spend is the fuel additive that transforms the engine’s performance.”

Callwell agents see all their incoming portal emails immediately and all in one place. Agents choose how to deal with differing enquiry types from a range of options.

From vendor and landlord valuation enquiries receiving an immediate phone call at one end, through to tenant viewing enquiries not being visible until a ‘Qualification SMS’ has been responded to at the other end.