Cheffins’ New Strategic Framework

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Philip Woolner, Simon Gooderham and William King.

Multi-disciplinary property and auctioneering business, Cheffins, has announced a new corporate framework to accelerate its growth; intensifying its focus on the estate agency, rural consultancy, commercial property and machinery sectors, ensuring that the firm retains its status as a key player within these spheres.

After 192 years in operation, Cheffins’ new five year plan includes a number of major strategic choices around growth, profitability and efficiency and the firm has made changes to its management framework. William King remains as Chairman; Simon Gooderham and Philip Woolner are now joint Managing Partners, each concentrating on different areas of the business.

Mark Peck is now head of the Residential Department; Jonathan Stiff leads the Rural Professional Department; Philip Woolner is continuing to lead the Commercial Property team; Bill Pepper is heading the Machinery Department whilst Jonathan Law continues in his role of head of Fine Art.

William King, Chairman, Cheffins said, “No one could have predicted the year we saw in 2016. With a new prime minister, the Brexit vote and Trump’s election, to say that there are challenges ahead would be an understatement. However, Cheffins has always had the ability to face challenges head on, whatever the political or economic landscape.

“The new strategic framework will allow us to continue to expand the business and to ensure we are in the position to adapt expeditiously to the challenges which will no doubt come our way.”

New promotions throughout the firm include Ben De’Ath, Edward Barker and Christina Harris being promoted to Associate, whilst Ian Kitson is promoted to Departmental Director following their contributions to the firm in recent years.


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