Another big estate agency signs up to Homesearch platform

Keller Williams’ 400 UK agents will get access to the paid data and prospecting services of Homesearch after the firms signed a multi-million-pound deal.

The ‘challenger portal’ helps property professionals find, target and win new instructions and research the housing market, and almost a third of Keller Williams UK agents had already bought into the model, says CEO Ben Taylor (pictured).

“We had 30% of our agents paying for Homesearch themselves, and they were the top performing agents in the country in terms of both instruction numbers and fees earned, so it was an easy decision to invest in the Homesearch product and team to help scale that opportunity.”

After only a few weeks since it rolled out across the group, the agent reports that it’s already seen fantastic results.

Growth strategy

“We have a structured and ambitious growth strategy for KWUK and Homesearch will play a key part in that,” adds Taylor.

Holding 24 billion pieces of data on the entire property stock of England and Wales, Homesearch lets users find information on any residential property, on or off the market.

COO Sam Hunter (pictured) says it was built to give agents the ability to leverage everything in a market to deliver a more personal service. He says: “From our discussions with Keller Williams both at board and agent level, it’s clear they share our vision for a more proactive and connected property market. We look forward to delivering for them over the coming years.”

In July 2020 the Acorn Group of estate agencies was the first to become a paying customer of Homesearch.