Fine & Country tops chart of ‘most recommended’ estate agencies

YouGov data reveals the net recommendation scores for 30 national real estate brands and highlights the winners and losers.

estate agency couple window estate agencies

Fine & Country has topped the list as the UK’s most recommended national estate agencies.

YouGov data analysed by boutique marketing consultancy, involving over 21,000 respondents, reveals the net recommendation scores for 30 national estate agencies and Fine & Country has bagged the top spot.


The extensive data set, which averages 700 respondents per brand, offers insights into customer sentiment.

It creates a Net Recommendation Score (NRS), a proxy for Net Promoter Score (NPS), by calculating the percentage of respondents who would recommend a specific brand minus those who wouldn’t.

Fine & Country logoFine & Country has a net recommendation score of 76%, a strong indicator of customer satisfaction and loyalty.

Top performers like Strutt & Parker, eXp, Your Move, Knight Frank, and Hamptons also stand out, each scoring at or above 60%.

However, the findings are not all rosy.

We Buy Any Home lags with a -30% score, highlighting significant customer dissatisfaction. Leaders, Foxtons, and Emoov struggle with a mere 1%, suggesting a need for considerable improvement.

estate agencies

Two estate agencies, eXp and Keller Williams, although greyed out due to insufficient sample size, exhibit promising scores of 64% and 59%, respectively, reflecting positive customer sentiment.

Simon Leadbetter
Simon Leadbetter,

Simon Leadbetter,’s Founder, has worked with three of the top-five estate agencies, and says: “The independent data’s results emphasise the importance of maintaining high-quality service to foster positive brand perception and customer recommendations, with a diverse range of scores reflecting varying customer experiences across the real estate sector.

“Critically, unlike other feedback platforms, these customer results cannot be influenced or gamed by directing the happiest customers to the feedback platforms while not encouraging the dissatisfied.”

Net recommendation score graph
Net Recommendation Score: Customers who would recommend a brand minus those who do not

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