Estate agency rolls out real-time property info display screens

Scots agency says windows across its branch network will feature property for sale updated automatically via its CRM using Halo.

hastings window displays

Hastings Legal and Property aims to save time and print costs by swapping cards for digital window displays in its four offices’ windows.

The Scottish chain has installed Halo Digital Signage, which uses a cloud-based content management system to integrate with CRM systems such as Zoopla’s Alto to automate real time property updates. Halo screens are ultra-bright – between six and ten times brighter than any domestic screen – and sunlight readable, 24 hours a day.

Whenever the team updates Alto, these property updates immediately appear on the screen network, says Mark Evans, Halo founder. “Agents can also remotely control local messaging through a PC or mobile device from anywhere, for instance, screening adverts in between property promotions or scheduling marketing content such as the offer of mortgage advice or valuation services,” he adds.

Playlists

“Halo gives agents the power to schedule and update playlists or to employ different screen layouts and templates. Users can create messaging playlists with an easy drag and drop set-up to ensure they continually stand out from their competitors.”

Another useful feature lets house hunters use their mobile phone to explore content from the screen and then tailor their enquiry to the sales agents.

ron hastingsRon Hastings (pictured), director of Hastings Legal and Property, which operates from the Borders’ towns of Selkirk, Kelso, Duns and Eyemouth, says everything has proved exceptionally easy to use. He adds: “Being able to display property information from Alto in real time, across specified locations, is a game changer for us. We will save a huge amount of time and print costs because there is no need to constantly update our window card displays.”

Other early adopters of the Halo digital signage system include Donald Ross Residential, the biggest residential sales and lettings agency in Ayrshire.

Read more about window display systems.


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