Ewemove defends missing major target and doubles down on goals

TPFG, which owns Ewemove, said the hybrid agency failed to hit 200 'territories' by the end of last year, but says it will now go on to reach 400.


Hybrid agency Ewemove missed its target to achieve 200 ‘territories’ by the end of last year, it has been revealed.

Parent company The Property Franchise Group (TPFG), which also operates traditional high street agents Hunters and Martin & Co, had been confident the hybrid agency would reach the total.

Back in 2021 TPFG announced that Ewemove had increased its network by 36 during the first six months of the year, up from six during the first half of 2020, and would hit 200 by the end of 2022.

The company said 2020 was a big turning point for Ewemove, some eight years after it was established by original co-founders David Laycock and Glenn Ackroyd who exited the business in 2017.

Now, the TPFG annual report reveals that Ewemove has 189 territories, with 44 established last year, including 19 during the first six months.

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Gareth Samples, CEO, TPFG

Gareth Samples, CEO at TPFG, says in his forward to the report: “2022 was yet another good year for Ewemove as it continued to build on its brand positioning and scale”.

He also says TPFG has invested in new operating systems at Ewemove and Hunters.

He told The Neg: “EweMove had 189 territories under contract at the end of CY22 and has continued to recruit at a rate of 3 to 4 territories per month.

“It has now met its initial target of 200 territories, and moved its focus to doubling its representation to 400 territories.”

Samples previously defended the Ewemove franchise model against criticism that people with little or no property experience were signing up as franchisees, saying it was here to stay.

“I’m not convinced that someone who comes into from outside the industry but who’s keen to learn is worse than someone who’s been an agent for say five years,” he said.

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