Feefo, the reviews and customer insights technology company is partnering with the Federation of Independent Agents – ‘empowering the new UK – wide organisation’s members to deliver market – leading levels of service in the property industry’.

Deploying Feefo’s AI – powered, invitation – only insight platform, FIA  says that its  members will  differentiate themselves by collecting, displaying and analysing thousands of real reviews from genuine  customers, demonstrating a transparent commitment to the highest standards of service and best  practice.

The platform’s powerful machine learning capabilities will give members unique, near – real – time insights into demand and sentiment, enabling a new level of responsiveness and improved customer experience.

“As a new federation with a modern mindset, dedicated to using innovation and technology to drive game – changing improvements in customer experience, Feefo is the right partner for us,” said Graham Lock, Founder and Chairman at the FIA. “We are about putting more power in the hands of independent agents and value transparency and openness above all else. The Feefo platform will be a key tool, enabling us to measure our members’ customer service at the coal – face, while empowering FIA agents to improve and demonstrate they are uniquely customer – focused.”

“We are thrilled to be partnering with a no – nonsense, innovative organisation such as the FIA,” said Matt West, CEO at Feefo. “They understand that our technology empowers brands to engage more smartly and more intimately with their customers than ever before. This is another significant moment for the property industry, who as a collective are looking to improve transparency and customer service, which our technology enables them to do.”