BREAKING: Haart reveals new hub approach including home-working ‘partners’ network

Agency says Partners will work from home or from nearby Property Centres but will be directly employed, as it reveals plans for expansion.

haart office

Haart has revealed plans for a national Partnerships scheme which will add 250 locations to its network as it rolls the initiative out across England and Wales over the next two years,.

It has also revealed that its branch network is to re-open within the next ten days following the Covid lockdown.

The Partnership initiative is kicking off in the West Midlands, Leeds, Brighton, Southampton, the Oxford-Cambridge corridor and in additional locations around its existing Bristol Property Centre.

Partner agents will work from home or from Haart’s Local Property Centres and will be supported by its national call centre.

The company is also creating a Partnership Academy to bring new talent into the industry.
But the agents will not be Purplebricks-style self-employed operatives and will instead be directly employed by Haart.

“The coronavirus pandemic has shown us just how effective and productive our teams can be working from home, making 18% more calls,” said Haart Managing Director Antony Lark.

haart map0“We have reviewed and assessed all types of employment models and feel that by being fully employed by us, our Partners have the best of all worlds.

“It’s far better than being self-employed as the role comes with all the associated employment benefits, along with industry-leading technology and marketing that gives incredible lead generation to support the individual to grow their business.”

Lark says the swing towards home working creates an opportunity for its new scheme and that the company is now looking for estate agents who are well-known in their local areas to become Haart Partners.

“Very importantly, individuals have far more autonomy to manage their own day, giving them a much better work-life balance and enabling them to provide a more flexible service for our customers.

“Partners also have access to our £6 million purpose-built IT support system, which gives them their ‘office in their pocket’, so they can work while out and about.”

Haart says it is also investing in its network of Elite branches which are those that meet the company’s pre-set performance standards which branches must attain and then hold. These, in the case of lettings, are based in part on portfolio size.

Read more recent Haart news.

The map above shows where the Partners will be based (in grey), as well as Local Property Centres (in purple)

One Comment

  1. As many know the Purple Heart is an American military decoration, it know seems that in some ways the UK will now have its own variance, Purple Haart, an agency in your pocket, the tech enabled agent.

    The pandemic has caused a paradigm shift, zoom video conferencing, or rather its adoption is a metaphor for that change, the public want to do property business in a digital way, that Gen-Z I have been banging about for ever, well they need to be embraced, their wants and needs are the agent’s driver.

    Many know I have been an ardent critic of Purplebricks in some ways I still am, but it is what has come out of the Michael and Kenny Bruce experiment that will be seen as an enduring legacy, agency is not rooted in an office in the high street, and it took a terrible pandemic to prove this.

    Great agents, enabled by great proptech, with excellent branding (there is the rub) will be the defining truth of the future, think Neil Urch House-Fox, Rollo Miles Agent & Homes. Yes agency, is all about people, but technology can truly power the reach and volume of profitable work an agent can do, be it in the planning, built, or transaction verticals. Change is coming – are you ready?

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