Zoopla matches buyers with affordable new builds
The portal launches a new tool that links property buyers with new homes in their price range.
Visitors to Zoopla can now assess which new-build properties they can afford using a new tool on the portal.
The new affordability function matches buyers to new home developments that meet their budget and property wish list.
It also checks their eligibility for new-build buying schemes such as Deposit Unlock or Own Rate Reducer.
More likely
Nearly three quarters (72%) of consumers looking to move told Zoopla they would be more likely to choose a new-build property if they could use a scheme for the purchase.
Five major homebuilders – Taylor Wimpey, Persimmon, Lovell Homes, Miller Homes and Keepmoat – are currently trialling the tool.
Information collected from the tool provides builders with data including information such as deposit, maximum budget, moving timeframe and buyer wish list.
Higher quality
This means higher quality leads for builders with the potential to convert to reservation faster, as well as better informed potential buyers, Zoopla says.
This increased visibility of new builds is particularly timely, with Zoopla research revealing that 70% of buyers are open to new-builds, but only 7% explicitly look for them.
This new affordability tool is a major initiative for the new homes market.”
Alex Rose, Commercial Director at Zoopla, says: “We have made great strides in driving greater performance for home builders over 2025 through a range of product innovations. Builders tell us we are the only portal delivering more new homes leads.
“This new affordability tool is a major initiative for the new homes market and showcases our ongoing innovation to more actively promote new-build properties and their benefits to the millions of visitors to the Zoopla website every month.”
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