Homeflow has partnered with Alto to deliver qualified leads directly into agents’ CRMs.

The partnership means agents using any of Homeflow’s products –  including the website, lead manager or valuations – can now pass lead data, qualified and enriched both by automations and through smart workflows, straight into Alto’s core CRM platform.

It has produced a more connected tech stack, with less manual work and better quality information for agents.

Homeflow’s plaform helps agents generate more leads through high-performance websites and valuation tools, while intelligent automations and tracking ensure those leads are prioritised and ready for action.

Trusted platform

With this new integration, that insight moves seamlessly into Alto, giving negotiators immediate context and reducing duplication.

Jeremy Harford Tapp, co-founder of Homeflow, said: “We’re building the most trusted front-end platform in estate agency, helping agents generate and qualify leads with real efficiency.

“This partnership with Alto means that all that enhanced data now sits seamlessly inside the CRM. Agents get top class marketing and lead management on the front end, and a powerful core system at the centre of their operations.”

Stu Pick, Partnerships Director at Alto Software Group, added: “By partnering with Homeflow, we’re connecting high performing digital lead generation and qualification tools directly into Alto.

“Our agency customers benefit from cleaner data, smoother workflows and a more joined up experience from first enquiry all the way through to the transaction.”

The integration is available immediately to mutual clients of Homeflow and Alto.