When Easyjet founder Sir Stelios Haji-Ioannou announced two months ago that his orange brand had launched into the UK conveyancing market, there was much fanfare that the company could disrupt existing arrangements with “the latest technology and innovation”.

The 51-year-old businessman at the time said it was “time for the home buying process to be brought into the 21st century” and that current way buyers and sellers instruct solicitors was “clumsy”.

The freshly-minted company also freely quoted NAEA figures that 79% of agents think the home-buying process is outdated in the UK.

This is despite EasyConveyance’s business model being a relatively traditional one; it currently has 200 solicitors who have joined its panel who then bid for consumer requests for quotes based on location, price and consumer ratings.

But the business – which has no affiliation with EasyProperty.com – has not been set up directly by Stelios and instead – it has been revealed – is the brainchild of a Northern Ireland letting agent.

Connor McCann, who as well as running EasyConveyance.com operates Omagh-based Omarentals, for the first time appeared publicly this week as the founder of the latest Easy enterprise, saying that: “The home buying process in the UK is outdated and problematic, with over 25 per cent of house sales collapsing each year,” he said.

“EasyConveyance.com will do away with much of that stress, allowing users to concentrate on other important aspects of the property buying or selling process.”

Sir Stelios clearly has confidence in this letting agent protégé, who joined the millionaire businessman in Monaco last weekend (the pair picture, top) to watch the principality’s historic racing car Grand Prix.