In its Q1 report, property portal, Zoopla, has shared how it has delivered stronger results for agents in the first three months of the year.

Valuation lead quality is up 19% year on year, with a marked increase in potential sellers submitting a lead intending to move in the next three months.

A survey of 2,000 nationally representative respondents carried out by YouGov also found that 61% of consumers prefer Zoopla for a property valuation, versus 54% for Rightmove, and 5% for OnTheMarket.

Rich Hayes, Chief Operating Officer at Zoopla, commented, “Our number one focus at Zoopla is delivering quality, not just quantity of leads, and it’s fantastic to see the progress we have made against this ambition in the first quarter of the year.

“Work is underway to ensure we’re translating this value into agents in every part of the country, with much more to come in this space.”

Search enhancements

Alongside this focus on lead quality, Zoopla is also investing continuously to improve its search experience on-site.

Signed-in sessions on the Zoopla website are now at an all-time high, indicating that visitors to the website are taking higher-value actions and, in turn, driving more motivated movers for agents.

Consumers creating alerts for properties both ‘for sale’ (+16%) and ‘for rent’ (+19%) are up significantly, with these users receiving an email and push notification as soon as a property that matches their needs is listed.

Product improvements in Zoopla’s pipeline for Q2 to further improve valuation lead quality and its search experience include giving agents the capability to get additional access to this unique homeowner audience and enriching MyHome with additional information that will result in more serious sellers for agents.