A new AI portal that’s set to become a credible alternative to Rightmove has launched offering property search results that respond to house hunters ‘whole life’ requirements and not just ‘how many bedrooms’ a property has.

MyPorta, which has signed up 2,750 estate agency branches, until now has been developed under the project name of IntelProp by entrepreneur Mal McCallion (main image), promising a different business model to the current big portals.

Instead of charging agents hundresds of pounds a month to list properties or use its services, MyPorta’s revenues will come from consumer-based revenues instead including from sales of services such as broadband, insurance and removals. Those seeking to use it regularly will be charged a monthly sub.

The portal uses AI’s ability to find properties using spoken or typed general requests that use natural language rather than narrow property-specific searches with ‘bolted on’ keywords such as ‘near a school’

In the video example on its website, the property searcher featured says: “Hi can you find me a one-bedroom flat to rent needs to be no more than a 30 minute commute to Shoreditch with super-fast fibre internet, a balcony and that’s cat friendly”.

Viewings

The video also suggests MyPorta.ai will help house hunters set up viewings with agents, and learns what people want during their home finding journey and refines results accordingly.

McCallion says: “We believe home search should be inspired – reflective of the depth of someone’s life and future – not just a grid of properties that a portal wants you to see.

With MyPorta, we’re flipping the script: the search adapts to the person, not the other way around.”

“With MyPorta, we’re flipping the script: the search adapts to the person, not the other way around. And we’re also flipping how dominant property platforms make money.

“The future of portals is built from revenue gained through great service to consumers – not relentlessly grabbing as much as possible from hard-pressed estate and letting agents.

”McCallion has been busy during the ‘soft launch’ period during a 60-day tour around the UK promoting his platform, which he has framed as a ‘Rightmove Resistance’ tour.

“Dominant players such as Rightmove have access to AI, but refuse to use it broadly as it will fundamentally damage its 70% margin, if deployed in the interests of consumers and agents,” he adds.