OnTheMarket signs up all EXP UK’s agents under one agreement

Hybrid estate agency EXP UK has signed up to OnTheMarket saying it believes it’s only a matter of time before it eclipses both Rightmove and Zoopla.

The agreement comes after OnTheMarket announced major progress against a number of key performance metrics since its acquisition by CoStar in December last year.

For the first time in its history the portal has more than 16,000 advertisers while property listings are up by 41% compared to last year at 716,000. Average monthly visits increased by 78% and average unique visitors by 118% over the same period and lead counts rose by 50%.

Rise to the top

EXP UK believes that as a result of CoStar’s acquisition, OnTheMarket will soon rise to the top of the portal ladder. Rightmove and Zoopla, it says, have both remained static when it comes to the evolution of their proposition, technology and the final product they offer to agents and consumers.

As was reported in The Neg last month, OnTheMarket has already overtaken Zoopla for ‘engaged inquiries’.

Head of EXP UK, Adam Day, says: “Rightmove and Zoopla may well be long-established players in the UK property portal market, but it’s noticeable that the two leading platforms have yet to significantly innovate in terms of using their platforms and data to iterate and enhance value for consumers, whether they are agents, buyers, or sellers.”

Jason Tebb, President of OnTheMarket, said: “I’m really pleased a forward-thinking and innovative business such as EXP has chosen to commit to our portal as their rapidly evolving brand continues to make strides.

I’m really pleased a forward-thinking and innovative business such as EXP has chosen to commit to our portal.”

“It’s an incredibly exciting time for our partners, with the acquisition by CoStar Group demonstrably accelerating our target of becoming the market leader, bringing industry-leading global expertise and significant financial firepower to help deliver even more value for all our customers.”

Andy Florance, Founder and CEO of CoStar Group, says: “The estate agency sector is adapting to new opportunities and challenges and it’s clear that businesses like EXP will have a big part to play.”