Rightmove spills the Cheerios to keep sales and rentals on the move
The portal says the latest phase of its marketing campaign will keep it at the "front of mind" for home-movers.
Rightmove has launched the latest iteration of its ongoing brand campaign called ‘If they can find it, so can you’.
This is desigend to communicate that, with the claimed largest choice of homes, ‘everyone can find a home that fits their unique requirements’ on Rightmove.
The portal says the campaign will run across a range of channels including TV, Video on Demand, Amazon Prime, YouTube, outdoor, social, and radio.
It coincides with the first day of the Premier League season, with further key advertising slots including ITV’s new drama ‘Under the Bridge’, and Channel 4’s ‘8 Out Of 10 Cats Does Countdown’.
Front of mind
Rightmove launched the second phase of the campaign in May, which was timed to maintain market momentum following Stamp Duty rises.
Now, this third phase is designed to help keep the portal front of mind for home-movers,.
The campaign launches at a time when elevated housing stock levels are giving buyers and renters more choice, Rightmove says, while recent mortgage rate cuts are helping to boost confidence.
We’re driving high-intent traffic and connecting motivated buyers, sellers and renters with agents.”
Matt Bushby, Chief Marketing Officer at Rightmove, says: “This next phase of our brand campaign is designed to give people the belief that they can make their move, by showcasing the diversity of homes listed on the UK’s largest property platform.
“By keeping our brand front of mind and highlighting the unique range of properties available, we’re driving high-intent traffic and connecting motivated buyers, sellers and renters with agents at a time when choice is strong and the outlook for the rest of the year looks positive.”
