Rightmove has launched the next phase of its advertising campaign which has been timed to maintain market momentum following the recent Stamp Duty rises and drive more traffic to estate agencies and properties.

The multi-channel ‘If they can find it, so can you’ campaign will appear across prime-time TV slots, digital, social, and outdoor advertising.

Matt Bushby, Rightmove‘s Chief Marketing Officer, explains that the campaign is “all about showing that no matter how unique your requirements are, you’ll be able to find a listing that meets those requirements on Rightmove”.

The ad repeats the story of Zoe, who has a professional diving past and finds a home that perfectly suits her needs, right by the sea, allowing her to perform an epic dive every morning to start her day.

REINFORCING THE MESSAGE

As reported in The Neg, the campaign kicked off at Christmas last year and is part of its “Believe It” platform which it launched in 2023.

New campaign elements include outdoor posters that ‘tap into cultural moments that demonstrate the wide range of properties on the Rightmove platform.’

The campaign is timed to keep home-moving in the minds of potential buyers and sellers.”

Bushby says: “We’re investing in both our own channels and external marketing channels to deliver that message to multiple audiences and across various life moments, driving more value for our partners,”

He adds: “The campaign is timed to keep home-moving in the minds of potential buyers and sellers following the Stamp Duty rises, and as the busy Spring season turns into Summer.”

Created in collaboration with Neverland and Wavemaker, the campaign ad can be viewed below: