Rightmove revenue up 9% as agent spending rises
CEO Johan Svanstrom reports portal's income has risen as estate agents spend more on package upgrades and add-on products.
Rightmove’s revenue has risen 9% in 2025 as estate agency partners increased spending on top-tier packages and additional products, says Chief Executive Johan Svanstrom (pictured).
The portal’s year-end results show revenue rose to £425.1m, with growth driven primarily by agents and developers upgrading packages, adding extra features and increasing product usage. Average revenue per advertiser rose 6% overall, with agency ARPA up to £1,530 per month, in what Rightmove describes as strong product-led growth.
The figures show agency branch membership increased 2% to 16,385, helping lift total membership by 1%, with retention among agency partners remaining above 90%, the second-highest level in more than a decade.
Uptake of higher-tier products continued to grow, with 35% of independent agents now subscribing to Optimiser Edge, the portal’s top estate agency package. More than half of independent agents purchased incremental products above their package commitments, contributing to ARPA growth.
These strong business results demonstrate the high quality and sustained usage of the Rightmove platform in all property market cycles.”
Svanstrom says: “These strong business results demonstrate the high quality and sustained usage of the Rightmove platform in all property market cycles.
“Building on several years of technology leadership and launching of AI-powered solutions, we most recently complemented our broad product range with a conversational search tool, developed in collaboration with Google Cloud.”
He adds that Rightmove plans to launch an app within ChatGPT as part of its exploration of new search routes.
Valuation tool
The figures also reveal the strong uptake of Online Agent Valuation, which Rightmove says is its fastest-growing product launch to date, alongside further expansion of tools aimed at supporting agent lead generation and workflow management.
Consumer engagement remains high, with 16.8 billion minutes spent on the platform during the year and more than 85% of traffic coming directly or organically.
Although there has been some speculation over Rightmove’s position in the FTSE 100, as a result of package upgrades, product-led growth and further investment in innovation, it is expecting revenue growth of 8–10% in 2026.
Anthony Codling, MD, RBC Capital Markets, says: “Rightmove’s FY2025 operating profit was a touch ahead of market expectations and guidance for this year (FY2026) has been maintained.
“The price of the shares has fallen by 35% since Rightmove announced its AI strategy in November 2025, but since then, it has announced collaborations with both Google and ChatGPT have been working with Rightmove, suggesting to us the future of AI for Rightmove is about partnerships, not punch-ups.”
You can see the full figures here.
They sadly have a stranglehold on the market, which is why we are seeing smaller agencies chat to us about dual-branding so they can earn more.
I’m sure most smaller agencies would love to be paying £1530. As others have said this clearly demonstrates the large difference that single office independents are paying compared to those larger groups and corporates. The very fact there has never been an advertised or published price list speaks volume. They are make it up as they go along. If they were a consumer paid platform there “dark art” practises would have been stamped on years ago. I think agents need to work harder to advertise their stock in alternative ways and delay when they publish their stock on Rightmove. In part to prove they can find buyers via different avenues. Only when Rightmove understands Estate Agents are starting to work differently and break their monopolised position; will we see Rightmove provide the a fair relationship. With most agents seeing 30% increases in two years something must change!!!
Small independents like us can’t afford the basic for Sales only which is alot higher than £1530 pm. They tighten the screws year after year and as usual our “RM Customer services Manager – no interest at all in our plight or discussing any problems, reductions or cost it is a disgusting company. Customer Service Managers – my arse all they are, are sales people trying to grab more and more money out of you, there is zero customer service full stop!
ARPA up to £1,530 per month? , that less than most independents core membership! someone out there is paying next to nothing while independents fund it. That just reinforces a potential CMA Case.
Well said!