Zoopla has overhauled the packages on offer to small and medium-sized enterprises (SMEs) after a year-long collaboration with agents.

The portal has redesigned its membership packages for the first time in seven year, offering a Listing, Instruction and Complete option designed around how agents want to grow their business.

Each package is tailored to the size and profile of the individual agency, the dynamics of its local market, and Zoopla’s performance in that area.

Flexible features

Agents can focus on winning instructions, building brand exposure or growing market share.

Features range from valuation reports to premium listings and being a featured agent.

This is about growing agents’ businesses alongside our own.

All users get access to the recently upgraded ZooplaPro and access to Property Valuation Reports.

Agents on the new packages are benefitting from total lead volume growing by 23% year on year, Zoopla says.

Paul Whitehead, Chief Executive of Zoopla, says: “Over the past year we’ve spoken with hundreds of agents across the country to understand what they need from a property platform in 2026 and beyond – their ask was greater flexibility, a hyperlocal approach and an even stronger return on investment from their marketing spend.

“These new packages have been built in partnership with our customers to deliver what they need.

“We’re already seeing the results of that collaboration, with one in three SME customers upgrading in just six months. This is about growing agents’ businesses alongside our own, and making sure every pound they invest with us works harder.”

RETURNING AGENTS

The move has even convinced agents to return to Zoopla. East England agent Fenn Wright has rejoined after eight years.

Ian Fry, Head of Estate Agency at Fenn Wright, says: “Zoopla’s new packages represent a step-change in performance and value. We’ve been particularly impressed by the results-driven approach and the strength of valuation opportunities in the East of England, giving us real confidence in Zoopla’s ability to help us win more instructions and grow our business.”