Following the announcement earlier this year that it had invested in the innovative online mortgage broker Trussle, ZPG today announces that the parties have launched a strategic partnership on the Zoopla website to pre-qualify mortgage loans.

ZPG members may now benefit from an additional layer of financial pre-qualification data on potential applicants and be able to easily identify ‘transaction-ready’ buyers who have been granted a ‘Mortgage in Principle.’ It will also help agents prioritise leads and offers, and ultimately improve conversion ratios and transaction timings.

ZPG says its members will also now be able to identify additional revenue opportunities more readily including conveyancing, home insurance, life assurance and other financial products as a result of better targeting. Following the recent launch of its MoveIT product as part of PSG, ZPG now enables agents to maximise their additional revenue streams with their own preferred suppliers, all on a single platform.

Mark Goddard, Managing Director, ZPG Property Services said, “The partnership with Trussle will result in even better quality leads being sent to our agent members as a result of ZPG leads, flagging which potential buyers have a mortgage agreed in principle. This has the potential to dramatically speed up the sales process and will allow our members to quickly identify further financial services and other revenue opportunities in a targeted way.”

Ishaan Malhi, founder and CEO, Trussle said, “This partnership brings buyers and estate agents together more effectively than ever before. Buyers can now find out whether they could afford to buy the home within a few clicks, then arrange a viewing with the added confidence that a Mortgage in Principle brings. Using technology and automation to make mortgage advice fast, accessible, and straightforward, this is a bold step forward for the industry, and one with far reaching benefits for all involved.”