Sean Newman is changing his brand from ‘Newman Property Experts’ to ‘The Property Experts’ from today with plans to build a network of over 2,500 self-employed estate agents within five years

The rebrand (main picture), is a result of listening to feedback from agents and a comprehensive evaluation of the company’s mission, values and customers’ needs.

SELF-EMPLOYED

Newman says: “Our goal is to provide the best self-employed estate agency model in the UK. It’s not just the visual identity that has changed, we have also improved our proposition for agents who can now earn up to 80% of the fee.”

Newman says branding will be more personal, making agents the hero with their name and photo, front and centre of all marketing material so they are seen as the go-to property expert in their area (see below).

He adds: “The focus is to build a national brand of like-minded professionals who want to improve the public’s perception of estate agents and improve standards in the industry.”

E-LEARNING

The Property Experts is also launching an e-learning platform providing hundreds of training videos, so agents can learn anytime, anywhere.

When new agents join, they will have a weeklong induction, followed by ongoing support and training program. A newly appointment ‘Success Coach’ will provide ongoing coaching and accountability to help agents achieve their production goals.

This model is designed to attract the best in the industry who want to be build their business and build their personal brand.”

Newman says: “I am excited about the new branding. This model is designed to attract the best in the industry who want to be build their business and build their personal brand. This is perfect for agents who want to deliver a first-class customer experience and achieve outstanding results for their clients.

“We will be investing heavily in the new brand so it becomes nationally recognised and so we can provide the best tools, training and support for the agents.”

Watch the rebrand video HERE.