OnTheMarket raises the bar with new features roll-out

OnTheMarket continues its evolution with the rollout of key new features and functionality, including video appraisals and WhatsApp integration.

Sales man on video call

OnTheMarket’s new suite of features and functionality will be live on its portal in the coming weeks as part of the next phase of the firm’s development.

The new updates are designed to further support estate and lettings agents as more focus has been put on functionality that supports agent customers in building their client relationships, generating leads and developing their pipelines. Here’s are the key latest updates:

Video Appraisal

Consumers will be able to arrange live virtual valuation appointments with agents presenting relevant local information and comparable property prices.

Express Appraisal

Homeowners can arrange an online appraisal from local agents without the need of a home visit or a face-to-face Video Appraisal.

Expanded agent profiles

For agents who qualify, pages will now include additional information such as awards, testimonials, office hours, local area knowledge and amenities.

WhatsApp integration

Consumers can enquire about sales and lettings properties via the messaging service, providing a new type of lead and improved response times.

Additional property search filters

Property searches can be tailored in greater detail with the addition of filters for auction properties, flexible office space listings, pet friendly properties, accessible properties, student homes and a ‘greener choice’ filter, which allows property seekers to search for energy efficient, eco-friendly homes.

Many of our developments aren’t only born from internal concepts but come from feedback we receive directly.”

The Video Appraisal tool is designed to give consumers an understanding of the value their property might achieve by facilitating conversations with local agents who are then able to present an informed valuation supported by a full Market Appraisal Guide.

The Express Appraisal feature is aimed at consumers who do not wish to receive a home visit or a face-to-face Video Appraisal, but would like an agents view on an estimated price for sale, providing them with a personalised online valuation from local agents.

image of Jason Tebb OTM
Jason Tebb, CEO, OnTheMarket

Jason Tebb, Chief Executive Officer of OnTheMarket, comments, “Many of our developments aren’t only born from internal concepts but come from feedback we receive directly. For example, agents called for updates to be made to branch details pages to expand the information available on them and the integration of WhatsApp to the site was also requested to suit the evolving communication channels our agents use to connect with their clients.”

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