PIX: Chelsea footballer turns estate agency branch into charity shop

Knight Frank transforms its Knightsbridge office into a shop selling Nike clothing and shoes co-branded with midfielder Mason Mount.

mason mount knight frank

Thousands of agents complete charity-raising challenges each year but Knight Frank brought some sporting celebrity sparkle to its effort at a central London branch.

Chelsea and England midfielder Mason Mount headed up the effort, which raised funds for children’s charity Together for Short Lives.

Called ‘MOUNTchandise’, a branch of the firm’s was turned into a pop-up shop within the firm’s Knightsbridge office selling700  limited-edition NIKE shoes and clothing items co-branded with his name.

Mason says: “I’m so proud of the work Together for Short Lives does to support children with life-limiting conditions and their families.

mason mount knight frank

“Together for Short Lives is a lifeline to them and I have seen first-hand the truly amazing work they do.”
All of the proceeds from the sale will support the work of Together for Short Lives, for whom Mason Mount is a patron, which so far has reached £36,000.

Alexander McLean, head of Knight Frank’s sports desk, said: “We are delighted to have played a small part in helping Mason raise important funds for Together for Short Lives.

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“It was a real privilege to share our space on Sloane Avenue with MOUNTchandise and all the team of fundraisers – to have raised £36,000 for this most worthy cause, in such a short amount of time, is superb.”

When a child’s life is expected to be short, there’s no time to waste. Together for Short Lives is here to make sure the UK’s 99,000 seriously ill children and their families can make the most of every moment they have together and get the vital care and support they need.

The pop-up shop has been supported by Knight Frank, Nike, PB Leisurewear, Wagamama, Dream Vintage, Found Pop, Senator Press, Addison Lee and others.

 


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