A leading tech firm providing website services to estate agency businesses has launched an AI service that writes blogs.

Estate Track’s AI Blog Writer ‘dramatically’ simplifies and accelerates content creation for busy estate agents, a service that only a few years ago would have been met with dropped jaws within the property industry but has now become a reality.

By typing a chosen housing market topic into their dashboard, agents can receive a relevant draft article, and with a single click, publish it on their site, significantly reducing the time and effort traditionally required for content creation.

The tool also suggests suitable royalty-free images for each article and automatically publishes the article across the agency’s social media.

Constant pressure

“We understand the constant pressure UK estate agents face to maintain a strong online presence and engage their audience with valuable content,” said Stephen Phillips, Co-founder of Estate Track (main image)

“Blogging is crucial for estate agency SEO, establishing local authority, and attracting leads, but the time investment is often a major barrier.

“Our new AI Powered Blog Writer directly addresses this by providing a fast, efficient, and integrated solution that allows agents to publish more frequently and ultimately strengthen their connection with their local market through insightful and engaging content.”

Estate Track was the first company of its type to launch instant-loading AI website capability in 2023 after a year of development as part of its website marketing platform for estate agents.

The company was also one of the first to enable estate agents to include videos within their listings automatically.

For more information visit the Estate Track website.