A new artificial intelligence (AI) tool claims to help estate agents revive the thousands of buyers records sitting in “dormant databases.”

Proptech form Viewery.ai claims the average British estate agency branch holds between 3,000 and 10,000 buyer records in its CRM.

The company suggested most of them are “functionally dead” and may be from applicants who went quiet after week two, buyers whose criteria shifted, or leads who ghosted when the right property didn’t materialise.

Viewery.ai is offering a voice platform to turn these neglected CRM databases into a pipeline of booked viewings.

Your CRM stores buyers but what keeps them alive?”

Dmitry Meltsov, chief executive of Viewery.ai, (pictured) says buyer follow-ups are collapsing under day-to-day pressure

He explains: “The problem isn’t discipline. It’s structure.

“Estate agency principals know the pain. Stock is tight, transactions are slow, and portal costs keep climbing.

“Branches are running lean, negotiators are stretched, and systematic buyer follow-up collapses under day-to-day pressure.

“Matching quality decays within a fortnight of registration. Nobody’s fault – it’s what happens when a high-volume contact sport meets a static database.

“Your CRM stores buyers but the question is whether anything keeps them alive?”

Restored connections

The tool rebuilds profiles through natural conversation, matches them to new listings before they hit the portals and can book viewings directly into the branch calendar.

The platform’s voice AI captures buyer preferences such as ceiling heights, kitchen layouts, garden orientation, school catchments and commuting distances and then matches buyers as relevant new instructions come in.

It can also collect post-viewing feedback and conduct check-in calls.

Viewery.ai can be plugged into an agency’s existing technology software.

Negotiators can then shift to “high-value facilitation,” the platform said, such as reviewing what the AI flags, approving matches and controlling the flow.

The brand suggests that only a 2% reactivation rate on a 5,000-record database would see 100 “warm buyers” re-entering the active pipeline without spending a pound on the portals.