Zoopla has launched Prospect Plus, which gives agents direct access for the first time to homeowners who say they want to move in the next 12 months, unlocking what the portal estimates is £2bn in sales commission for estate agents.

Rich Hayes, Chief Operating Officer at Zoopla (pictured), explains that Prospect Plus allows users to access its MyHome audience.

He says it has been building for several years, with more than four million homeowners now using MyHome to stay informed on their property’s value, housing equity, local demand, and recent sales in their area.

And 700,000 of them have signalled an intent to move in the next 12 months. Prospect Plus is designed to connect agents directly to them.

Win in the living room

Hayes says it will also deliver agents targeted insights on seller prospects, designed to help them ‘win in the living room’. This includes seller activity on Zoopla, saved property searches and expectations on property valuation.

Early results from the 150 agents now using Prospect Plus show it has a conversion rate of over 40% from valuation requests to instructions.

We’ve seen a clear uplift in prospects that have gone on to convert into instructions.”

One of the agents involved, Simon Gallacher, Director MNAEA of Up Estates says: “Zoopla has always delivered valuation leads for us, but with Prospect Plus, the quality and outcome of those leads have significantly improved.

“We’ve seen a clear uplift in prospects that have gone on to convert into instructions – and ultimately, sales. It’s more sophisticated and the results are tangible, we’d highly recommend it to any agent looking to win more business.”

Hayes says: “At Zoopla, we continue to invest in building the UK’s largest homeowner audience so we can unlock value for estate agents. Homeowners come to Zoopla for home valuations, and one in four properties listed for sale now come via our unique MyHome audience. We believe Prospect Plus provides agents with the best tool for converting seller leads in the industry.

“We’re just getting started, and we have a number of additional untapped opportunities for Zoopla to engage consumers and create additional value for our customers that we will be bringing to market in the future.”

For further information on Prospect Plus: https://business.zoopla.co.uk/prospect-plus