BestAgent founder Charlie Lamdin says 'lead gen' tech leads vendors to choose an agent to sell their home based on the wrong reasons.
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Follow my lead
In the digital age, a quick response to enquiries has never been more critical. Richard Reed looks at seven different lead generation tools to see how they compare.
Read MoreDriving business
Lead generation, nurture and conversion should all be part of your future-proofing strategy and there are some exciting options available, as Lisa Isaacs discovers.
Read MorePortal challengers
The importance of the key listings portals isn’t in doubt, but their continued dominance may be, says Lisa Isaacs.
Read MoreTalking about lead generation
How can I get more leads? It’s a question all estate agents ask themselves, and it’s never more relevant than in today’s crowded marketplace.
Read MoreWhy Live Chat matters, and what to look out for
Live chat is increasingly the preferred communication channel online, and all types of businesses now offer this communication channel as standard.
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