lead generation
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Marketing
‘Only trust sales leads that have a seven-day life’, says US agency guru
US real estate mentor Fred Wilson says UK agents should remember that change is the key driver in real estate sales – not the economy, but change in the economy.
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Marketing
BLOG: Digital ‘eco-system’ is future of lead generation says agency chief
Richard Combellack says an integrated approach to lead generation needs to be both streamlined and efficient from initial contact to final conversion.
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Latest property news
BLOG: ‘LinkedIn an untapped goldmine for estate agents’
Starberry’s Ben Sellers says estate agents can harness the power of the business networking platform to enhance their business.
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Latest property news
REVEALED: How to measure the effectiveness of digital marketing
Starberry’s Ben Sellers says it is essential agents track specific metrics that provide insights into the performance of their digital marketing.
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Latest property news
BLOG: Secret to lead generation? Here’s the long and short of it
Richard Combellack says estate agents need to embrace a balanced mix of lead generation strategies to capture potential instructions.
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Latest property news
Rightmove’s push into mortgages has significant implications for estate agents
Richard Combellack says estate agents will need to pull out all the stops to remain competitive and sustain lead generation efforts.
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Proptech
Loop and Acaboom partner to drive leads
Estate agency software provider Loop has partnered with Acaboom, the cloud-based market appraisal 'toolkit'.
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Business tips
Taking the lead
As the market gets tougher, you need the latest tech to stay ahead. Richard Reed meets some clever service providers to help you do just that.
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Latest property news
The FIA secures network-exclusive partnership with Simon Gates
All FIA members and their teams will have free exclusive access to a quarterly online masterclass session based upon modern lead-generation techniques.
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Movers & Shakers
Ashley Conaghan is new Head of Client Services
Savills has appointed Ashley Conaghan as Head of Client Services. Ashley has over 10-years’ experience in the property industry and has managed multiple client services departments during this time. Ashley has joined Savills from Johns&Co where she specialised in new homes and established the client services department while overseeing its international offices. After starting her career at Hamptons International in 2011, Ashley held front office, sales negotiator and property management roles before specialising in client services. Responsible for driving lead generation and managing inbound enquiries, Ashley will lead the team to ensure exceptional service is developed and delivered to clients. Ashley Conaghan commented: “I feel incredibly lucky to be working with market leaders who have maintained a strong entrepreneurial spirit as I take the next step in my career. I’m looking forward to leading a new team and collaborating with the exceptional departments across the business while championing client service.
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