Investors, Build-to-Rent (BTR) operators, asset managers and real estate professionals can now access detailed rental market insights, including local affordability metrics, via Market Analyser.

The PriceHubble platform will be the new home for Dataloft Rental Market Analytics, which provides comprehensive data on achieved rents and renter demographics across the UK.

A range of in-depth market reports already used by several leading BTR operators will be available for any local market for subscribers of Market Analyser, who will also gain instant market trends and robust evidence of local rental market values, affordability metrics, comparables and renter demographics.

Detailed renter demographics

PriceHubble claims that this is the first market insight platform to generate affordability metrics for local markets, allowing users to instantly discover household data for age, property type, incomes, affordability (gross and net), distance renters have moved, distance travelled to work, migration flows, workplace destinations and home locations of people working in an area.

Powered by Market Analyser, PriceHubble’s Affordability Tracker is published by the Office for National Statistics and reviews over 7.8 million lines of data every month, accounting for over 50% of all new lettings covering England, Wales and Scotland.

Sandra Jones, Managing Director at PriceHubble UK, commented: “We are delighted to launch Market Analyser. Acting on feedback from our clients, we set out to create the leading platform for UK investors, policymakers and developers analysing housing markets.

“We are particularly proud of the capability of the renter affordability metrics which are unique in the UK and enable our subscribers to identify areas of opportunity and optimise product market fit. The range of outputs and insights will equip our subscribers to make informed decisions about their investments.”