Agents urged to consider AI smart glasses warnings on property listings

Agents are being urged to review their policies and procedures amid emerging technologies such as smart glasses.

As technology continues to evolve across the property sector, estate agents are increasingly using artificial intelligence (AI) to enhance property marketing, while consumers are also gaining access to smart devices such as Meta Glasses, which can capture photographs and video and connect to AI-powered services.

With these developments come important compliance considerations, says Paul Offley (pictured), Compliance Officer at The Guild of Property Professionals.

He highlights that devices such as Meta Glasses incorporate cameras and microphones that can capture photographs and video, and may connect with AI-powered functionality.

AI can be extremely useful when it is used appropriately.”

Offley says agents should be clear about their policy on photography and recording before a viewing takes place.

He says: “Anything where you are recording a third party is subject to Data Protection Regulations, and you cannot simply record somebody without making it clear that you are doing so.

“You certainly cannot go into someone’s property and start recording the interior without prior consent.”

One practical measure agents could consider is adding a clear disclaimer to their property particulars or viewing information stating that photography or video recording is not permitted during a viewing unless agreed in advance.

If someone arrives at a viewing wearing Meta Glasses, Offley says it is perfectly reasonable for the agent to ask whether they are recording or taking photographs.

He adds: “If they are recording, the agent can politely ask the person to remove the glasses or stop the recording.

“There is nothing wrong with raising the question, particularly where the agent has responsibility for the property and the privacy of the people involved.”

AI warnings

Offley believes that having a clear policy in place in advance can help agents manage these situations professionally and consistently.

In addition, he says AI shouldn’t be used in property images in a way that would deceive potential buyers.

He says:  “Technology is developing rapidly, and there will inevitably be new tools that agents and consumers start using.

“The important thing is that agents understand how those tools interact with their existing compliance responsibilities.

“AI can be extremely useful when it is used appropriately, and smart glasses may offer consumers new ways of interacting with property. However, neither should be allowed to undermine transparency, privacy or the accuracy of property marketing.”