Upad offers refunds to landlords after technical hitch leads to complaint
Online letting firm has apologised after landlords' properties failed to appear on Zoopla and PrimeLocation for a period of time after an automated upload system failed.
Upad has offered landlords who have used its service a refund after a technical hitch left its lettings platform offering less than its promised digital marketing reach.
The refund offer follows a complaint received by the Advertising Standards Authority (ASA) by a member of the public about an ad on the Upad site which offered landlords the opportunity to ‘start with property advertising on Rightmove, Zoopla and Prime Location’.
The complainant, who used the online letting agency to list their property, challenged whether the ad was misleading after his property was only listed on Rightmove.
“We contacted Upad, which said that a technical issue had been preventing properties from being listed on Zoopla and PrimeLocation, but that developers had since fixed the automated system,” a statement from the ASA says.
The platform has offered the users affected by this issue a full refund.
“As Upad updated its system to allow properties to be listed on Zoopla and Prime Location, we considered this matter informally resolved without the need for an investigation,” the ASA adds.
Upad was bought out of liquidation by Howsy in January for an undisclosed sum and is run as a separate business. It went into liquidation in mid-October last year after founder James Davis said ill health had led him to discontinue the business.
