Van Mildert to be rebranded as part of Rightmove’s ‘Rent in Five’ vision

From early July, Van Mildert will be rebranded to become Rightmove Landlord and Tenant Services as part of its five-step lettings service plan.

rightmove rebrand

Following the announcement last week of Rightmove’s plans to launch a five-step lettings service, the portal giant has now revealed that Van Mildert will be rebranded to become Rightmove Landlord and Tenant Services.

Van Mildert – cancelled brand

Van Mildert, one of the leading providers of referencing and insurance products to agents and landlords, was acquired by Rightmove in 2019. The referencing team, based in Newcastle, will remain the same.

mildert rightmove balshenChristian Balshen, Rightmove’s Head of Lettings, explains: “This is a small but important step in our Rent in Five lettings journey that we announced last week. A quality reference from a brand that landlords recognise and trust is a key component in our ambition to help agents find the right tenant, faster.

“Our research consistently shows that the most important thing for landlords is to find the right tenant, one who pays their rent on time and who doesn’t damage their property. Referencing and Rent Guarantee Insurance both play a crucial part in this.

Rightmove believes that the use of their brand name will give landlords extra confidence and improve the end-to-end lettings service experience for agents.

“We’re building a flexible, end-to-end platform that links up the key stages of letting a property to help agents manage high volumes of leads more efficiently,” he adds.

“We’re here to help our letting agent customers grow their business in the most efficient way.”

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