OnTheMarket is to launch a new TV advertising blitz on Monday 6th May featuring the ad it revealed last September.
It portrays a frustrated family sat in a café looking for their ‘perfect’ home surrounded by other diners singing along to the Chas & Dave song ‘Margate’ but with different words.
Created to highlight how its properties are uploaded by member agents 24 hours or more before the other portals, the new campaign is expected to reach over a third of the UK population and be seen on average nearly four times by each person.
The 30-second and one-minute-long ads are to feature live on ITV and Channel 4 during popular programmes, as well as on several digital channels including Sky.
They will also feature on all the catch-up services including ITV Hub and All4.
The TV campaign coincides with an ongoing pay-per-click campaign on Google, and also ongoing spend on roadside posters, all funded via its £30 million war chest of which at least £12 million has already been spent.
“This latest round of national TV advertising highlights our commitment to invest heavily to build awareness and usage of the , and in turn, to generate more leads and greater value for our estate and letting agent customers,” says Helen Whiteley, Commercial Director at OnTheMarket.
“The key message about OnTheMarket getting thousands of new properties every month 24 hours or more before Rightmove or Zoopla powerfully engages with those who are actively looking for a new home and need to ensure they don’t miss out.”